In a time when many marketing campaigns are focused on being serious – it’s a breath of fresh “air” to see a company educating people about, well… squat.

Air suspension manufacturer Air Lift is launching a new marketing push that builds on the company’s ” Know Squat” campaign, which was originally launched in 2019. Air Lift builds aftermarket products that help reduce your truck’s rear-end “squat” when hauling a heavy load or towing a heavy trailer.

The company’s new “You Don’t Need A Bigger Truck” push aims to educate consumers about how they add serious capability to their existing pickup, skipping an upgrade to a larger-sized vehicle.

The company points out that even when towing within the manufacturer’s recommended ratings, newer pickups that are tuned for a comfortable ride may experience rear end drop, aka “squat”. It’s a dangerous situation that can reduce your vehicle’s ability to handle, brake, and steer when towing and hauling.

For more information on the “You Don’t Need A Bigger Truck” , head on over to Air Lift’s website. They sell a ton of great kits for current and past generation Silverado and Sierra. Both Light Duty and Heavy Duty.