Big-dollar auto auctions to raise funds for charity are nothing new. In the last few years, several high-profile vehicles such as the new Toyota Supra, Chevrolet Corvette, and others have been auctioned off for insane amounts in the name of charity. This past weekend, a unique 2018 GMC Sierra 1500 crossed the auction block at Mecum Dallas 2021. The custom truck has just 19,100 miles on the odometer and proceeds from its sale went to benefit the Military Warriors Support Foundation (MWSF).

The Sierra build looks cool, but it’s not just a show truck. There are plenty of functional upgrades to go along with the visuals. A 6.5-inch lift, 35-inch Toyo Open Country MT tires on custom-made Black Rhino Armory wheels, and a Road Armor front bumper, give the truck has the ground clearance it needs to cross difficult obstacles. The beefy bumper and body protection mean that the truck can take a beating and keep on going. There’s also a 10,000-pound Warn winch to help get the truck moving when the terrain gets serious.

Inside, the Sierra comes with an eight-speaker Bose stereo, leather upholstery, heated front and rear seats, and navigation. There’s also a custom-built handgun safe and dark tinted windows for privacy.

All in, the truck features around $20,000 in upgrades and its pre-customization value was probably somewhere in the mid-$30,000 range. That may make its final auction price of $88,000 sound crazy, but keep in mind that the MWSF is the real winner here. The Sierra auction’s proceeds will help the organization continue to provide transition and support programs to combat-wounded veterans and Gold Star families.