General Motors Unveils First Major Update To Corporate Logo Since 1964

Posted January 8, 2021 at 14:08:49

For the first time since 1964, General Motors has unveiled a major update to its corporate logo.

Looking to kick off a new corporate identity as the company moves faster into electric vehicle production, General Motors is showing off a new look to its iconic logo.

A large departure from the classic square GM logo we’ve all grown up with over the past 50 years, the new logo was designed to accentuate where GM is going forward as a company.

“The new GM logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel. The underline of the “m” connects to the previous GM logos as well as visually representing the Ultium platform. And within the negative space of the “m” is a nod to the shape of an electrical plug.”

GM’s new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square.

“As GM amplifies its EV message, it has also created a revitalized brand identity designed for a digital-first environment. The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square. The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.”

The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.