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Are every new 2021 Silverado/Sierra selling for over MSRP???


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On 5/6/2021 at 7:17 PM, gizmomcd1025 said:

I ordered a 2021 Denali last night from Laura GMC.  It is a five hour drive, but worth it.  They are about the only one around selling for below MSRP.   I got it $3,960 off MSRP (plus any incentives) when it arrives in 8 - 12 weeks.

 

Report back when the order is accepted.  There are people on this forum that are reporting they placed orders months ago that haven't been accepted or have not yet started production. 

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4 hours ago, SporkLover said:

 

Report back when the order is accepted.  There are people on this forum that are reporting they placed orders months ago that haven't been accepted or have not yet started production. 

👌🏼 Laura sales told me “8-12 weeks” when I asked about ordering an AT4 around the end of 2020. 
 

Things have deteriorated quite drastically since then. I wouldn’t get to confident about that timeline. 

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I suggest you monitor Laura's website for income trucks.  I wanted one that sold, was going to order an AT4 6.2L but was warned of delays and uncertain lead times and incentives.  Ended up taking an incoming truck and locked in $9.5k below MSRP two weeks ago.  Now they have a truck that matches my initial request, but its only $5k below MSRP.  I'm happy with the bigger discount.  Just pointing out that they have so much volume I don't think the sales staff can track it all.

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When I was looking, the Sales Manager specifically told me that GM was no longer offering the Driver's Alert I package, Driver's Alert II package, or Technology package on anything other than a Denali.  Those three packages are a requirement for me.

 

Trying to order an SLT or AT-4 (I wanted the AT-4) with those packages meant you would stay in purgatory for a long time.  

 

He said the Denali 3.0L order would be accepted almost immediately since they are prioritizing the most expensive / profitable vehicles first.  

 

I put down a $2,000 deposit and they said it would hit allocation in a few days.   I got an order number.

 

We shall see.  I'll update when I hear something else.

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Right now I think the trick is to find something in transit that's what you want.  It's interesting to see that people can't order various packages on the AT4, because clearly GM is still making them that way in some numbers.  I just bought an new 21' AT4, with high clearance running boards, driver I/II, premium package etc. yesterday that was delivered to the dealer Thursday. They also honored GM Supplier pricing, so my 20' sold for $63k, and I got $2k back from cancelling the extended warranty.  Bought a new 21' with the same options for $58k (I signed a PO back when rebates were still $5k), even after sales tax and putting on the same accessories I added to my 20' I'll still be under $63k in the swap.

 

If others are interested I went through Ryan GMC in Minot, ND    They were awesome, no pressure to buy extra stuff, honored GM Supplier pricing without question, etc.

Edited by todd308
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On 5/4/2021 at 2:07 PM, waltchan said:

OP here, the best I've found is exact MSRP for ordering one at Mark Christopher Chevrolet in Ontario, CA, and deposit is only a low $500. Should I go this route?

 

OP here (update)...

 

Unfortunately, this dealer has changed its mind now, and when I went back to visit today to make an official order, there's now a $5,000 mandatory markup over MSRP for each new truck ordered, and it is non-negotiable. 😠

 

Why is this happening... Too many Liberals in California have expired leases, so they need to get into a new vehicle fast, regardless of the higher price or markup. More Liberals are likely to lease instead of purchase, so faster inventory turnover rate. So, the extra $5,000 markup won't affect the monthly lease price that much, vs. purchase that requires a full sales tax upfront. With lease transactions, you don't need to pay the full sales tax upfront, so purchasing power is actually higher and easier for the (smart) Liberals. So, dealers decide to raise up prices after seeing this same pattern multiple times since early-2010s. They like lease instead of purchase transactions now.

 

Most southern California GM dealers have pretty much given up completely selling at MSRP exact only. They know people will always come in to buy at any price for new lease, regardless of markup or over MSRP, and they no longer need to chase any customer in to buy one.

 

You don't see this issue in a conservative, Republican area, right, where purchase is more popular than lease, so less turnover rate + higher new inventory = lower price?

Edited by waltchan
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Why doesn't matter really....Unfortunately waiting isn't helping and won't get better anytime soon.....buy out of state or just pass until things get back to normal in a year or so.....even a month ago was probably better than right now.....

 

I Probably wouldnt buy another here again anyways......take a trip and drive it back.....

 

It's only gonna get worse most likely

 

Edited by Dunn
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1 hour ago, Dunn said:

Why doesn't matter really....Unfortunately waiting isn't helping and won't get better anytime soon.....buy out of state or just pass until things get back to normal in a year or so.....even a month ago was probably better than right now.....

 

I Probably wouldnt buy another here again anyways......take a trip and drive it back.....

 

It's only gonna get worse most likely

 

 

I'm now in the process to order a new 2021.9 GMC Sierra 4.3L V6 crew-cab today, and I want the one that is the final-edition version produced near the end of the production model year. That's why I waited a little bit, because it needs to be a 2021.9 version, the final GM pickup with a 4.3L V6 engine.

 

I will try Reynolds GMC dealer in West Covina, CA next, that you mentioned earlier in post. But first, I will need to stop by to Cerritos Auto Square and Long Beach, CA (our local) Boulevard GMC dealer first for their policies on markup prices, which they are closer to my home. I live in Long Beach too. 🙂

 

Edited by waltchan
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I tried Cerritos Ram and Chevy( both were a joke) but I didn't try Cerritos GMC....Boulevard didn't have their ****** together on 2 seperate occasions in last 2 years....my experience anyways......

 

Ordering may be a long friggen wait seeing how they can't even stock lots with trucks.... 

Edited by Dunn
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8 hours ago, waltchan said:

 

OP here (update)...

 

Unfortunately, this dealer has changed its mind now, and when I went back to visit today to make an official order, there's now a $5,000 mandatory markup over MSRP for each new truck ordered, and it is non-negotiable. 😠

 

Why is this happening... Too many Liberals in California have expired leases, so they need to get into a new vehicle fast, regardless of the higher price or markup. More Liberals are likely to lease instead of purchase, so faster inventory turnover rate. So, the extra $5,000 markup won't affect the monthly lease price that much, vs. purchase that requires a full sales tax upfront. With lease transactions, you don't need to pay the full sales tax upfront, so purchasing power is actually higher and easier for the (smart) Liberals. So, dealers decide to raise up prices after seeing this same pattern multiple times since early-2010s. They like lease instead of purchase transactions now.

 

Most southern California GM dealers have pretty much given up completely selling at MSRP exact only. They know people will always come in to buy at any price for new lease, regardless of markup or over MSRP, and they no longer need to chase any customer in to buy one.

 

You don't see this issue in a conservative, Republican area, right, where purchase is more popular than lease, so less turnover rate + higher new inventory = lower price?

 

So even buying cars is political.  

 

Don't folks with a lease expiring have the option to buy the vehicle at the residual value agreed upon at the beginning of the lease?  #1, that would keep them in a vehicle.  #2, that would seem like a great way to grab some equity right now as FMV > residual.

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Here is my recent buying experience from last week w/$8k off MSRP....

 

Nobody in CA was willing to honor supplier pricing. Two dealers said they would, then changed their minds. Once they saw how strong the code was, they decided not to honor it. I even switched from GMC to Chevy and received the same response. And you know what, dealers don't have to honor supplier codes and its not because buyer's are Liberals... some people just have more money than sense. If I had cash coming out my ears and wanted or needed something immediately, I probably would do the same thing. The other day I watched two buyers looking at the same AT4 2500HD (and only HD on the lot). Then one of them calmly offered $5,000 over asking just to seal the deal. And let's not forget the CST lift kit the dealer installed w/a 300% mark-up added to the truck. 

 

Why should dealers sell to me and my Supplier Code when they can make $5-15k of pure profit on somebody else? Trust me, I have a friend who is the Sales GM at a local GMC dealership and they are selling for way over MSRP and often within minutes of dropping at his store (if its not already sold). Heck, even GM just raised MSRP's on the current 2021 model vehicles. And you can forget about dealer trades, that's just not happening right now. 

 

The trick I found is to ALWAYS ask for Internet/Fleet Department (no matter what the current market is doing). These employees are on salary. They are about sales numbers and not dollars. Never talk to a sales person. Supplier Pricing takes away from the sales department profit even if they are reimbursed later for these monies. Once again, why sell a truck under current "market value" when you can make a killing at the moment by price gouging the public? Yes, these are rough times for everyone, but it's a wonderful time to be a car dealer (if you have the inventory). 

 

It was interesting to find that if I was willing to travel outside of California, I would get Supplier Code honored. Dealers in Arizona or New Mexico were willing to take it. However, most were doing dealer installed accessories like $399 for two tinted windows, LoJack, cosmetic protection plans, etc... and it was not negotiable (or removable) from deal. Buyer beware before you travel and make sure you ask about any added dealer fees/accessories. 

 

Like someone earlier suggested, best thing is to locate the vehicle you want on GMC's website (and thats what I also did). You will then have to travel to get the vehicle you want. I rented a car one-way and drove from San Diego to Los Angeles, it was actually a lot of fun. If you are in the L.A. area, go to Casa De GMC Buick Cadillac in Sherman Oaks and ask for Mariola in Fleet Department. It was as painless of a deal as any I've had. As she walked me to finance, she mentioned that I got a great deal and they don't usually give Supplier Codes right now. I was well aware of this, then thanked her with a $100 restaurant gift card and orchid for her desk. And btw, this was the ONLY California dealership (out of the dozen trucks I called on) that would take a Supplier Code besides my friends store here in San Diego but he had zero inventory.  

 

It was a lot of work to save a few thousand bucks, but I enjoy the dance. I know most people would not bother and just pay the additional mark-up. However, I do have principles about all this and know this craziness will end at some point. Only then will decent (and easy) car deals return. In the meantime, I still refuse to be upside down (or in debt) on a vehicle more than is necessary. I especially feel sorry for all the uneducated Yukon/Tahoe buyers who are going to depreciate hard in the next year or so once the hype disappears or we have a huge gas price spike. Just like those who ran out and bought RV's or trailers during Covid, the used market is going to be flooded once it's all over. 

 

If you are living in a more rural part of the country you probably are not experiencing people climbing over each other to buy a vehicle.... 

 

* If you don't have a Supplier Code, I would try Costco. Costco will also put you directly into the Internet/Fleet department. I purchased many vehicles through Costco and it was always a great experience and decent deal. 

 

 

 

 

Edited by EngLab
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10 hours ago, Dunn said:

I tried Cerritos Ram and Chevy( both were a joke) but I didn't try Cerritos GMC....Boulevard didn't have their ****** together on 2 seperate occasions in last 2 years....my experience anyways......

 

Ordering may be a long friggen wait seeing how they can't even stock lots with trucks.... 

 

Just called..., $8,000 markup over MSRP now since May 1. Used to be $5,000 last month. Thanks California Liberals for jacking up prices, and please stop your hoarding on new leases that drains down supply availability.

Edited by waltchan
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4 hours ago, EngLab said:

The other day I watched two buyers looking at the same AT4 2500HD (and only HD on the lot). Then one of them calmly offered $5,000 over asking just to seal the deal. And let's not forget the CST lift kit the dealer installed w/a 300% mark-up added to the truck. 

 

Why should dealers sell to me and my Supplier Code when they can make $5-15k of pure profit on somebody else? Trust me, I have a friend who is the Sales GM at a local GMC dealership and they are selling for way over MSRP and often within minutes of dropping at his store (if its not already sold). Heck, even GM just raised MSRP's on the current 2021 model vehicles. And you can forget about dealer trades, that's just not happening right now.

 

There's two buyers looking because California has a higher per-capita number of youthful population than anywhere in the United States. More younger population = higher demand for hot-rod vehicles. They also have a higher per-capita income than other states too. So, more purchasing power + lower inventory = higher prices set by dealers. Simple as that...

 

A bunch of them lease too, so their purchasing power is even better and stronger than necessary. And, they need a  new vehicle too every 3 years, regardless of price. So, no inventory available. Plus, Californians rack up the miles on the odometer faster than other states too. So, they exit a vehicle fast into a new one soon. There's really no ultra low-mileage used trucks for sale in California, technically, because people bought them all too fast. You will always find one in the central states before California, and then demand has stabilized.

 

As I say to myself many times, "There's really nothing to buy in California. The best used vehicles you buy are going to be outside California. Period."

Edited by waltchan
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