The new GM logo and branding - What it really means

[BrianMello]

With all the buzz last week about the new GM brand logo, I decided to create this video going over what it actually means for the future of the brand. 

 

 

[Grumpy Bear]

Pretty brash! 

Accept this or be crushed? 

How about.................

NO!

Are they counting on the idea that because they are makin some real crap now and removing choices the transition will be a slam dunk? Sure. But, why would I buy from someone whose last product was junk? They didn't prefect what they have; so step into something else to mess that up too? 

 

Is this the story of the frog and the scorpion?

 

Where is al this lithium coming from?

Third worlds and child labor!

Do you mine this with windmills?

Where will all this copper come from?

Here's a trash dump nightmare.

 

 

[Grumpy Bear]

Case in point. They haven't figured out rings yet. Something Honda has had down pat for what 50 years?

 

From an engineering standpoint the name on the valve cover makes no difference. It is considered 'normal' when the oil used is about 0.03% with a maximum of 0.05% of the fuel used. Mineral oil. (For automobile ICE gasoline motors)

 

One source of this type of information is: (MIT, CSM, SAE are others)

https://cdn2.ms-motorservice.com/fileadmin/media/MAM/PDF_Assets/Oil-consumption-and-oil-loss_51747.pdf

 

Say you have a 5.3 with an EPA average 18 mpg and drive 5K between oil changes. You will consume 277.78 gallons or 1111.11 quarts. At .03% 1/3 of a quart normal with a maximum of 1/2 quart per 5,000 miles. 

 

Say your towing heavy and averaged 8 mpg. About 1.25 quarts per 5K mile OCI would be maximum and 3/4 quart 'normal'. 

 

Of course there are motors that do better. Sometimes fuel dilution will add back level. 2% in a 6 quart system is almost 4 ounces nearly replacing good normal usage making it appear as the motor uses no oil. 

 

Sometimes it's just a great motor seal and you get allot better. Some long OCI users claim 20K with under a quart. 

 

You cut usage another 30 to 50% with a oil with a NOACK under 6%. An easy foot helps. Note that usage is tied to fuel usage and by extension average horsepower, torque, BMEP, MAP, RPM etc. 

 

GM's claim of a quart in 2,000 in such a motor is 10X higher than acceptable engineering upper limits. 

 

The public is ignorant and they know it and take advantage of that fact. 

[flyingfool]

buy a TOYOTA , forget GM or is it gm..

[Likarok]

5 hours ago, flyingfool said:

buy a TOYOTA , forget GM or is it gm..

This is exactly why I am depressed! I will never buy electric or jap junk!

[flyingfool]

1 hour ago, Likarok said:

This is exactly why I am depressed! I will never buy electric or jap junk!

never say never!!!!!!!!

[Likarok]

I am sure Harley Earl and Zora Duntov are rolling in there graves.

[flyingfool]

wait til' GM gets sold to the CHinese, it aint over yet

[dieselfan1]

I am sure Harley Earl and Zora Duntov are rolling in there graves.

So is Louis Chevrolet.

Sent from my Pixel 3 using Tapatalk

[diyer2]

What's the big deal!

They changed the logo, so what.

 

[Z45]

Buy utility company stock..................you can bet all those pushing electric are.

[Grumpy Bear]

3 hours ago, elcamino said:

Buy utility company stock..................you can bet all those pushing electric are.

 

 You can use the profits to pay your utility bill!! 

[revrnd]

How old is Ford's current logo?

 

GM's logo is like shuffling the deck chairs on the Titanic.

 

How much money & time was wasted on this? Reminds me of the period of time when GM added a small GM badge beside the divisonal name on the vehicle doors. The thinking was so people would connect 'Chevrolet/Pontiac/Buick w/ GM...

 

Then you have the GMT800s that had miniscule Chevrolet or GMC Truck badging on the tailgate. It was like they were ashamed to have the brand noticeable on the back of the truck. Ford has F150 & Super Duty stamped into the tailgate and/or larger than really necessary letters. When are the GM 'stylists' going to copy that?

 

Then at some point the braintrust copies Toyota & has to have CHEVROLET across the grille something not seen since the early 70s. Was the thinking behind the oversized Chevrolet to attract buyers who didn't know what the bowtie logo was?

Edited October 28 by revrnd