GM In Late Stages Of Forming New Military Brand - Images

Gorehamj · April 30, 2018

John Goreham
Contributing Writer, GM-Trucks.com
4-30-2018

From 1950 through 2003, General Motors had a military defense division that supplied vehicles and services to the U.S. military. GM sold that to General Dynamics in ’03, but may be planning a new military division. A new trademark filed for a logo that would be a possible part of such a new brand has been filed.

The assumption is that GM’s new hydrogen-electric hybrid vehicles would make up the bulk of the new brand’s portfolio. Charlie Freese, executive director of GM global fuel cell business, said in a statement back in October, “This new business structure will enhance GM’s productivity, agility, and affordability in a very dynamic customer environment. Our goal is to make it simpler and more seamless to do business with General Motors.” The new venture is expected to be called GM Defense LLC.

The former announcements and new logo trademark make it seem likely the new entity will soon emerge. The expectation is that GM will have a portfolio of hydrogen and electric vehicles it will then customize to the needs of its military customers.