Riddle me this Jeepman.

[Grumpy Bear]

10 year old Jeep with 150K on the clock and visually long in the tooth still brings $12-$15K? At least around her.

It’s literally a shoe box on a roller skate and not a very efficient one either so I’m a bit confused.

What is it about the human experience that makes people want one so badly that the markets can support that price level when just about anything else at five years is 85% depreciated? Read that won’t fetch a third of that with that many miles.

I got my popcorn.

[barry G]

As long as some know better..

I was just watching Freiburger (hot rod magazine) explain where the word Jeep came from.

 

my grandma suffered badly to jeeps, the 1980s.

I failed my first driving test in an 11 month old jeep when the e-brake cable snapped...while on the steep hill, after parking exactly correct.

 

Those are meant to be cheap expendable.. market gets a hold of a history or story and kills it.

[SnakeEyeSS]

Why do GM midsize and Compact cars have abysmal resale value? You can get even a 2 year old LTZ Impala for well under 50% of original MSRP. An 2 year old Avalon can bring 70%.

[pickmeup]

It is all about perception. That Impala may be just as good and last every bit as long as the Avalon but Avalon is perceived as quality . Chevy cars are perceived as low to middle quality at best by many consumers in the last three decades. Jeep has always pointed out how they have been there since ww2 and ''wrote the book on 4 wheel drive''. Reality is new Jeep wrangler is nothing special in todays world . Jeep has low end of scale power in todays world and they ride like sh.t. Can't haul jack with it and really can't tow jack neither . Pay as much as a 4 wheel drive truck too. lol. Oh I forgot I don't understand ....It's a Jeep thing !! Cute marketing huh? ....but it works and has for years. Oh I almost forgot don't forget the ''wave''.

[MikeNH]

Wranglers have had some of the best resale for quite some time now. I do have one now and will hopefully be out of it soon because it is a miserable daily driver (I bought it when I was traveling for work and it was basically a weekend runabout). It is most certainly a flawed vehicle but people will pay good money for them so I'll use that to my advantage.

[Colossus]

It is all about perception. As someone previously mentioned. Jeeps are perceived as "Cool" vehicles by the young generations.

[waumo1]

It is definitely a "Jeep" thing with our 2010 Grand Cherokee SRT8. I'd really hate to see it go. A lot of hot car owners would like to see it gone when they get embarrassed at the stop light!

[06pirate]

Quality has nothing to do with perceived value.

 

You can produce something second-rate (and I'm not saying Jeeps are, as I have never owned nor even driven one) but if your marketing is better than the guys who make a better product, yours will sell better and for more money.

 

You can market a second-rate, hack-prone, insecure computer properly and it will become the world standard.

 

You can sell burned mud and TELL people it is the world's favorite coffe and they will believe it and pay ten times what it is worth.

 

As stated above, marketing is about perception, not facts.

[Grumpy Bear]

It is all about perception. As someone previously mentioned. Jeeps are perceived as "Cool" vehicles by the young generations.

 

Cool? Where can I buy a bucket full of COOL for three times nothing. That's to funny.

[Grumpy Bear]

Sales lady at De Kalb Chrysler Jeep says, “I bought one because of the great resale of the Wranglers”, then adds, “they are a great investment”.

Says it with a straight face too. She’s young and purdy. 36K was the ask on the two door Wrangler we were standing next too. “If you bite the bullet on the upfront cost and suffer the seven year payment book it will repay you when you sell it”.

“So…I pay ten grand more for it than I paid for my half ton new and maybe if I baby it I will get five grand more for it than the truck five years from now?” Look her dead in the eye and say, “An investment, dear is something that MAKES money”, and…I put a pin in it for her. “ A five grand loss to be seen in a Jeep isn’t what I would call value”.

Big frown, “I never thought of it that way”. She seemed amazed and even confused. I wasn’t trying to hurt her feelings. Gotta watch my mouth.

[SnakeEyeSS]

Sales lady at De Kalb Chrysler Jeep says, I bought one because of the great resale of the Wranglers, then adds, they are a great investment.

Says it with a straight face too. Shes young and purdy. 36K was the ask on the two door Wrangler we were standing next too. If you bite the bullet on the upfront cost and suffer the seven year payment book it will repay you when you sell it.

SoI pay ten grand more for it than I paid for my half ton new and maybe if I baby it I will get five grand more for it than the truck five years from now? Look her dead in the eye and say, An investment, dear is something that MAKES money, andI put a pin in it for her. A five grand loss to be seen in a Jeep isnt what I would call value.

Big frown, I never thought of it that way. She seemed amazed and even confused. I wasnt trying to hurt her feelings. Gotta watch my mouth.

I'm technically a "millennial". It's embarrassing. If I wait it out I think most of them will kill each other in the name of tolerance. (It doesn't mean what they think it means)

 

Oh no, I just fed the bear.

[Heavy 5.7]

 

10 year old Jeep with 150K on the clock and visually long in the tooth still brings $12-$15K? At least around her.

It’s literally a shoe box on a roller skate and not a very efficient one either so I’m a bit confused.

 

 

Because Fiat had nothing to do with it, kinda like pre-ban ARs back in the day....

[Grumpy Bear]

I'm technically a "millennial". It's embarrassing. If I wait it out I think most of them will kill each other in the name of tolerance. (It doesn't mean what they think it means)

 

Oh no, I just fed the bear.

 

Now that's funny. Don't care who you are.