Ford vs GM Marketing?

'01LS1 · October 12, 2014

Maybe I am the only one that gets irritated with GM's marketing.

Are the GM towers in Detroit so tall the people inside do not know what is going on in the real world?

Not bashing the products or even comparing them, just the idiots in marketing. Side by side at the links below.

http://www.youtube.com/watch?v=dOMrA-BGuLY

https://www.youtube.com/watch?v=CAjEkrS-HWs

MikeNH · October 12, 2014

Really?

You compare a Super Bowl commercial, which is supposed to be a bit goofy generally to an infomercial?

kstruckcountry · October 12, 2014

I thought the newest Chevy ad with the half tons and HD's was pretty good.

But let me say hauling 8 bales at a time that far would be the biggest waste of 3 days of your life I can think of. Not to mention: 8 bales at a time, getting less than 10 mpg I bet, vs 20+ bales at a time getting around 7 mpg with a semi.

I don't care what Ford or GM says. If you want to do WORK you get an HD. They can bring an ecoboost down here and put a bale bed on it if they want a real test.

'01LS1 · October 12, 2014

Really?

You compare a Super Bowl commercial, which is supposed to be a bit goofy generally to an infomercial?

Yes really. GM ran that super bowl commercial for 6+ months, unlike most that are dumped with the bowl.

Cannot remember seeing a GM commercial or infomercial for their current trucks or cars that really seemed to connect.

Again, just my opinion with regards to advertising.

Completely agree with using bigger trucks/trailers to move the actual hay bales.

kstruckcountry · October 12, 2014

A lot of people around here liked that superbowl ad. Not sure why they did that one though.

If I was in charge it'd just be videos of pickups being "used" haha.

Silverado4x4 · October 12, 2014

I don't let commercial's decide what iam going to buy.

This truck tows this at this speed that truck tows that at this speed, that truck can tow this much and that truck can tow that much, who frigging cares.

j-ten-ner · October 13, 2014

...I don't let commercial's decide what iam going to buy....

^^

If the commercial is smart and informativ I may research the product to get more information.

But hauling hay bales all day long and horny bulls don't catch my attention.

so long

j-ten-ner

Edit: Or when it is really funny like that:

MikeNH · October 13, 2014

Yes really. GM ran that super bowl commercial for 6+ months, unlike most that are dumped with the bowl.

Cannot remember seeing a GM commercial or infomercial for their current trucks or cars that really seemed to connect.

Again, just my opinion with regards to advertising.

Completely agree with using bigger trucks/trailers to move the actual hay bales.

It's still a 30 second spot compared to a 4 minute infomercial that will never be aired on TV. Aside from truck nerds like us who look it up on Youtube it is probably meant to be shown on a TV in Ford showrooms. To be fair, I do think the new ads are weak, I miss the "Chevy runs deep" ads they used previously that played heavily on Chevy's heritage. I've read a few auto industry books the past few months and one thing I have a tough time wrapping my head around is their obsession with trying to steal buyers from Honda and Toyota. I get they want increased market share and the chance at bragging rights for being #1 in a given segment but the family sedan segment is almost a lost cause for the domestics to be #1 in- GM, Ford and to an extent even Chrysler have good cars in that segment but the problem is 90% of the buyers in that market are drones who see Consumer Reports as their bible who will just keep buying Accords and Camrys despite them not being very good cars. Hondas have had road noise issues for like a decade now and the newest Accord is saddled with an awful CVT but magazines still pin it up as their poster boy because it supposedly has superior driving dynamics. Makes no sense but that's how it is.

Imcrazy · October 13, 2014

That F-150 looks sharp but, I dunno about the eco boost technology. I'd still rather have a v8 with the 4 cyl shutdown.

NEFisher11 · October 13, 2014

I have to agree that the ads for the new Chevy/GM's is very weak. Where as with ford commmercials they are always showing guys towing, hauling or talking about what industries use there trucks. I feel GM is really trying to get the guys that buy Honda Ridgelines with there marketing they have now.

'01LS1 · October 13, 2014

I have to agree that the ads for the new Chevy/GM's is very weak. Where as with ford commmercials they are always showing guys towing, hauling or talking about what industries use there trucks. I feel GM is really trying to get the guys that buy Honda Ridgelines with there marketing they have now.

This is what I was trying to get at. I should have noted that the point was not to just compare the two specific ads, they were more so just examples.

That said, the cartoon Denis Leary voice overs that Ford had for a long while did not do much for me either.

Would like to see more tech featured from GM. Whether it is how the frame is constructed in a better way than anything else or how something is specifically

different with the NEW 5.3 vs the old. Wonder how many people think the new 5.3 is the exact same motor that has always been in the trucks? Sales people

at dealerships are NOT who you want to leave in charge of the specifics.

The main message on that front that I got from GM media at release was dura-life rotors & ez down tailgate. Which is nice and all,

just wanted to see more from them.

All that aside, just found this... Maybe they are getting there?

http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2014/Oct/1002-silverado-strength.html

galliher_nc · October 14, 2014

Maybe I am the only one that gets irritated with GM's marketing.

Are the GM towers in Detroit so tall the people inside do not know what is going on in the real world?

Not bashing the products or even comparing them, just the idiots in marketing. Side by side at the links below.

http://www.youtube.com/watch?v=dOMrA-BGuLY

https://www.youtube.com/watch?v=CAjEkrS-HWs

This ad was horrible. They even got rid of the "be damned" at the end because they didn't want to tick of the liberal vegetarians. SMH. Who do they think buys these trucks?

Why can't I get this darn thing to embed.