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By Zane Merva Executive Editor, GM-Trucks.com 10/2/2014 The all new Silverado is a hot seller. Chevrolet sold over 50,000 of the new model in September. The truck now occupies 39% of the large pickup market. The strong monthly sales numbers represent a 54% increase over the same period in 2013. Light duty Silverado sales rose 71% and had the strongest month in a decade. The Silverado's new double cab is also proving to be popular, with sales of the shorter two door model up 130% over last year. The brand also noted it had sold approximately 2,000 of the special 2014 Rally Edition pickups. “Our Chevrolet dealers took advantage of pent-up demand in the full-size truck segment and by offering customers more choices, we’re bringing more truck buyers to Chevrolet at the expense of some of our competitors,” said Brian Sweeney, U.S. vice president, Chevrolet. “We intend to continue this momentum with new models such as the Rally Edition – released in August – and the High County HD, which shipped to dealers last month.”
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The strong monthly sales numbers represent a 54% increase over the same period in 2013. Light duty Silverado sales rose 71% and had the strongest month in a decade. The Silverado's new double cab is also proving to be popular, with sales of the shorter two door model up 130% over last year. The brand also noted it had sold approximately 2,000 of the special 2014 Rally Edition pickups. “Our Chevrolet dealers took advantage of pent-up demand in the full-size truck segment and by offering customers more choices, we’re bringing more truck buyers to Chevrolet at the expense of some of our competitors,” said Brian Sweeney, U.S. vice president, Chevrolet. “We intend to continue this momentum with new models such as the Rally Edition – released in August – and the High County HD, which shipped to dealers last month.”
