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John Goreham Contributing Writer, GM-Trucks.com 7-5-2019 Each quarter GM breaks down the company's deliveries (often called sales). Normally, the breakdown is by model. That means the Silverado is one line item. Same with Sierra. However, the auto press is all abuzz with reports that the Silverado has slipped to number three in sales overall behind Ram. While true, there is more to the story and we are not ones to make excuses for GM here as you know if you follow the GM-Trucks.com news page. What is really happening is that GM is crushing it. Everything the company is focusing on is doing great. Including Silverado and Sierra. GM is still transitioning the generations and the sales & deliveries are following the production ramp. To help illustrate this, GM included -for the first time- a breakdown of the Sierra and Silverado trucks by capacity. In other words LD (light duty) HD (heavy duty) and MD (medium duty). We won't bore you with a long list of numbers, but we took away one interesting fact we suspected could never really prove. GM sells three times as many LD trucks as it does HD. MD is a very small segment. So now we know that! Here's what GM had to say. “The light-duty segment is the highest-volume part of the pickup market and we are expanding choice to make sure that we meet the needs of every customer,” said Kurt McNeil, U.S. vice president, Sales Operations. “Heavy-duty trucks, by contrast, are about 25 percent of full-size pickup sales. Our HDs are purpose-built machines for people who need maximum capability, and we are poised for significant growth.” GM also came right out and said what its fleet sales volume is - 23% of all sales. Contrast that with Honda that is nearly zero and you can see that the two companies, though they have some overlap, are in different businesses. Also important to GM, since it is quitting on "cars," is that its crossovers are selling like hotcakes. And it makes no difference where they are built. Buick's imports from China are selling well, as are the Mexico-built Chevy's. As are the SUVs made in the U.S. Here are the GM Highlights from its sales report this week: -Crossover sales set a new second quarter record after sales grew year over year by 17 percent. -Sales of the Chevrolet Silverado 1500 crew cab and GMC Sierra 1500 crew cab were both up 12 percent year over year. -The Chevrolet Equinox and Traverse and GMC Canyon all delivered record second quarter sales. -Sales of every Buick crossover were up year over year, with the Envision posting a 28 percent sales increase. The Enclave was up 21 percent and the Encore was up 5 percent. -Buick deliveries were up 5 percent and GMC deliveries were up 10 percent. -The all-new Cadillac XT4 continues to lead its segment and the all-new Cadillac XT6 has begun shipping to dealers. Cadillac crossover deliveries were up 19 percent in total year over year, helping the brand grow both total and retail sales. -The Chevrolet Suburban, Tahoe and GMC Yukon XL were each up more than 20 percent compared to a year ago. Here Are Some Truck-Specific Notes: -GM has installed new body shops, upgraded paint shops and reconfigured general assembly at its plants to increase capacity by 20,000 units compared with the outgoing model. -Based on the most recent data available, retail customers have registered more GM full-size light-duty pickups in 2019 than either Ford or Ram. GM light-duty registrations have also led Ford F-150 in 11 of the last 12 months. -The first new GM models to launch were the Chevrolet Silverado and GMC Sierra crew cabs in late summer 2018. Sales of each were up more than 12 percent in the second quarter versus a year ago. -After two consecutive quarters of double-digit year-over-year growth, GM’s crew cab mix has risen from 60 percent of sales to almost 75 percent. -Full production of all cab styles started in March for both retail and fleet orders, and inventory is approaching target levels, especially for the most affordable regular and double cab models. Sales of these models were down year over year due to limited availability. -Customer demand for Chevrolet’s new Trail Boss models — the first full-size pickups equipped with a 2-inch factory-installed lifted suspension — have far exceeded expectations, so GM will double production. In addition, for 2020, Chevrolet will offer both Trail Boss models with a 420-hp, 6.2L V-8 engine. -More than 95 percent of all-new GMC Sierra 1500 crew cab sales are high-end trims including SLT, AT4 and Denali. -GM is introducing a new refined, very powerful and extremely fuel-efficient 3.0-liter Duramax diesel that is expected to be available later this quarter. -GM has consolidated heavy-duty pickup production at its Flint (Michigan) Assembly plant. The company has installed new body and paint shops and created 1,000 new jobs to support a capacity increase of 40,000 units compared to the outgoing model. -The company is sharply increasing production of crew cab and diesel models to meet customer demand. -Early production will be focused primarily on crew cab models, similar to the light-duty launch cadence. Trucks began shipping to dealers in the second half of June, with availability expected to grow throughout the third and fourth quarters.
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John Goreham Contributing Writer, GM-Trucks.com 4-2-2019 General Motors released its Q1 U.S. sales figures today and the sales report is optimistically titled, "The First of GM’s All-New Pickups Posts a 20 Percent Q1 Gain." Yet, Silverado sales were down by 16% to 114,313 units. Sierra was down by 2.2.% to 40,546. We looked back two years to 2017 and found that the Silverado was down compared to 2017 as well (128,456 units in Q1 2017). Sierra's sales were 49,810 in Q1 of 2017. So, in a nutshell, GM's trucks were down for the second consecutive year in Q1. Yet, GM found a headline that says "up 20%." How? Deeper in the GM sales report the company says, "Combined sales of the 2019 Chevrolet Silverado 1500 and GMC Sierra 1500 crew cabs — the first of the company’s all-new full-size pickups to launch — were up 20 percent year over year." So, there is the answer. If that makes any sense. GM seems to clarify the situation by saying, "Availability of all-new regular-cab and double-cab pickups was very limited during the quarter due to launch timing, but full production of all cab styles started in March and they currently are arriving in dealer showrooms." Overall, GM's sales were down 7%. GM attributes this to a very strong Q1 2018. GM sees a rebound for the full year. “After a slow start to the year, the retail SAAR has risen each month since January,” said Elaine Buckberg, GM chief economist. “Consumer sentiment continued to recover in March and the other key drivers of auto sales like employment, wage growth and household balance sheets are healthy. The Fed paused in raising interest rates, which eases a headwind facing auto sales. Overall, the U.S. economy is in solid shape, which bodes well for the industry outlook.” The Canyon was down for the quarter, but the Colorado was up 16% with 34,494 units sold. Compare that to the segment-leading Tacoma which sold 22,798 units just in March. Image courtesy of Zane Merva.
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John Goreham Contributing Writer, GM-Trucks.com 12-5-2018 The hard-working research team over at iSeeCars has completed a new study. This new one doesn't use the easiest to understand metrics, but the conclusion is pretty clear. Among all vehicles being promoted by manufacturers this holiday season, trucks are among those with the lowest incentives. What the group looked for this time were models that had the highest number of advertised deals that took 5% or more off of the sale price of the vehicle. In other words, how many deals are out there, not necessarily the best deal with the single most savings. Many deals are regional and iSeeCars included used cars in this analysis of over 2.4 million sales transactions. The average percentage of listings that offer a deal that takes 5% or more off the price of a vehicle this time of year is 40.5%. That means about 4 out of ten vehicles are already being discounted before a shopper arrives. iSeeCars looked at how a given model varied from that average. In other words, is a model more or less likely to be a model with a deal. The top model for deals is the outgoing BMW 3 Series. The lucky auto writers who cover that model are on planes as we type this story headed to the new 3 Series launch. BMW and used car dealers is trying to get rid of the older series ahead of the new. The Mercedes E-Class and the Audi A4 are also being heavily advertised with deals. “The growth in popularity of auto leases in recent years has led to an influx of these often-leased luxury vehicles in the used car marketplace after their lease terms end,” said Phong Ly XCEO of iSeeCars. Among all types of vehicles, trucks have the least number of deals. The Silverado is among the vehicles with the lowest number of deals overall. If you think about the state of the truck market now, this seems to make sense. The Ram, Silverado, and Sierra are all new for this season. The full study can be found here.
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The Silverado, Sierra, Colorado, and Canyon are also selling well. GM continues to find ways to build and sell more full-size trucks and it has now reached its new maximum for the mid-size trucks. The low point of the sales figures are GM's premium and luxury cars. All of Buicks cars and all of Cadillac's cars are trending down. One car bucked the trend. The new Buick Cascada hit the lots this month and the convertible managed to sell about 814. That might not sound like much, but consider that the new Miata sold 1001 units in March and its is not a bad start. -
We reached out to GM for clarification. GM's spokesperson pointed out that although sales overall were down, retail sales were up. GM's daily sales rate was also higher. That counts up the days of sales in a given month and then compares that to the prior year's sales days. 2015 had two more sales days. Still, boasting about declining overall sales is hard to report with a straight face. The bright spots for GM in January were: - Malibu was up 24% to 14,746 units. (About one-third the sales rate of segment leaders) - Cadillac's SRX was up 37% to 4,778 (Segment leader sells at double that rate) - Silverado was up 5% to an impressive 37,863 - Buick was up 45% and is now almost twice as large as Cadillac The bad news included: -Cadillac's ATS and CTS sales continue to drop like a rock to about 1,000 units each, both down a whopping 40% -Every Cadillac model was down except SRX - Buick was up 45% and is now almost twice as large as Cadillac (Yes, repeated on purpose) -
Chevy's 2015 December sales push is on and the deals are ridiculous. Like $10K off a Silverado before you even begin to negotiate (at least according to this Chevy Advertisement). However, not all of Chevy's great products are being highlighted this year. The Colorado didn't make it to the holiday photo-shoot. The reason why would seem simple. Chevy can't build enough Colorados to meet existing demand. Why discount? Have you ever bought a new vehicle during the holidays as a gift or are you thinking of doing it this year? -
Cadillac was up for the month, but the ATS and CTS were both down. Escalades are flying off the lots though and the ESV was up 49%. Chevy's Malibu was also up a whopping 19% for the month compared to last October. The Silverado was up 10%, amazing considering it has been a top seller for so long. Sierra was flat, but still a very strong number. As we have reported, the Colorado and Canyon can't grow because the production capacity is maxed out. A great problem to have. Still, those headlines (I sometimes write at other publications) saying "Tacoma outsells Colorado by 2 to 1" must sting. Crossovers are the new family "car." That is not news. However, the Cadillac SRX being up by an amazing 65% sure is. The SRX outsold the Audi Q5 by 2 to 1 in October. Cadillac is now having sales months close to the Lexus RX. Just in case you are one of the rare green car fans, the Chevy Volt was the number one EV in America for October sales. -
GM says it has an amazing 78% of the full-size SUV market now. Crossover sales are also going well. Equinox is up 42% and Cadillac's underperforming SRX crossover is up 56% this month. Buick's small Encore crossover (one of which joined the extended GM-Trucks.com family this past month) is the leader in its segment and was up a whopping 46% in September. -
Cadillac ATS -12.7 (down 12.7%) Cadillac CTS - 33.3 Cadillac XTS - 48.6 Buick Regal - 23,2 Verano - 48.4 Chevy Camaro - 23.2 Cruze -37.4 Sonic -63.5 Volt - 45 Malibu was up 7.4% GM has had an amazing month due only to crossovers and trucks. As we have reported previously, GM is very quickly exiting the car business in North America. GM's trucks like the Silverado and Sierra had single digit gains in the month. The Colorado and Canyon have leveled off now at their 10K per month maximum. We'd like to take GM's side and report all the great statistics that the company is touting, such as: "Truck Sales up For 16th Consecutive Month" "Buick Crossover Sales Up 28%" "Cadillac SRX (crossover) Up 52%" However, the real news to our eyes seems to be the very real possibility that GM cars are becoming irrelevant in the U.S. market. They have legions of fans, get great reviews, and don't sell. -
So, just for fun, let's lay down out predictions. Here's mine. Initially, the Colorado/Canyon trucks with diesel engines should sell at a high margin. There are many people who want it badly. They will all have one by Christmas and they will pay near MSRP. Then more inventory will arrive and the folks that want one, but only at a reasonable price will buy one. These sales will be controlled entirely by GM since demand should outpace production. My prediction is it will roll out like this: Colorado Canyon Predicted Sales: - October/November 2015 - 20% (2,000 units per month) - December 30% (3,000 units total) - January, February, March, April - under 15% (1,500 trucks per month) - Sumer months (Diesel is cheap) - 20% - Winter months year two and beyond (Months that diesel is crazy expensive compared to regular unleaded) 10% Please post your predictions below. -
During the month of June, which included 25 selling days, the company as a whole sold 259,353 vehicles in the US. That's down 3.0% from last June but up 3.4% year over year. A large chunk of those lost sales comes from a lagging fleet market. Rental company sales were down considerably, but purposefully, according to the company. Strong sales by the Buick Encore (up 33.4% vs last June), Cadillac SRX (up 23.5% over last June), Silverado (up 18.4% in June and 14.6% YOY) and Sierra (up 20.8% in June and 8.2% YOY) helped fill the gaps left by weak sales in other areas. The Chevrolet Impala (down 41.5% in June), Cadillac CTS (down 29.4% in June and 39.5% YOY) are among the biggest sales losers. Surprisingly, the new Tahoe, Suburban, and Yukon XL are also lagging, down 44%, 54%, and 22.3% respectively compared to last June. June 2015 / 2015 YTD Sales Per Brand Chevrolet : 181,256 / 1,053.619 GMC: 47,051 / 264,713 Buick: 17,531 / 106,314 Cadillac: 13,353 / 80,899 Read the entire breakdown of deliveries by brand and vehicle: View attachment: GM-Deliveries-June-2015.pdf -
The Colorado and Canyon are basically all-new, so comparisons to past performance are not significant. However, GM's Colorado now has one-quarter of the U.S. mid-size pickup market. It would have more, but the plants producing cannot keep up with demand even at three full shifts. Colorados are selling faster than any truck right now with time on the dealer lot averaging just 11 days. In fairness to Toyota, we should point out that its Tacoma is also selling as fast as Toyota can built them. Clearly the mid-size pickup market is growing by leaps and bounds. Car sales at GM are not as rosy. Many models have declined in year over year sales. GM does not seemed worried by this. Kurt McNeil, General Motors’ U.S. vice president of Sales Operations said about today's numbers, “Chevrolet has the hot hand in the pickup market thanks to our three-truck strategy. Our market share is growing and our strategy is to retain these customers with the best overall ownership experience.” -
For the second month in a row, GM issued a statement that indicated this sales situation is all part of the plan. Kurt McNeil, General Motors’ U.S. vice president of Sales Operations, said in a press release “...we knew 2015 would be a strong year for trucks. Higher demand dovetailed perfectly with the launches of our new full-size pickups and large SUVs. Low fuel prices and the successful launches of the Chevrolet Colorado and Trax made us even more bullish. Our foresight and disciplined approach to incentives is being rewarded with very strong truck sales and record average transaction prices.” Although this situation is most likely very profitable for GM now, looming corporate average fuel economy deadlines and mandates, and a possible return to higher gas prices may not be kind to GM if truck sales continue to be the only type of vehicle growth at GM. This trend is not industry-wide. Toyota's car sales are not down for the year, but up, as is the case at many smaller manufacturers who don't sell trucks, such as Subaru. -
By Zane Merva Executive Editor, GM-Trucks.com 10/2/2014 The all new Silverado is a hot seller. Chevrolet sold over 50,000 of the new model in September. The truck now occupies 39% of the large pickup market. The strong monthly sales numbers represent a 54% increase over the same period in 2013. Light duty Silverado sales rose 71% and had the strongest month in a decade. The Silverado's new double cab is also proving to be popular, with sales of the shorter two door model up 130% over last year. The brand also noted it had sold approximately 2,000 of the special 2014 Rally Edition pickups. “Our Chevrolet dealers took advantage of pent-up demand in the full-size truck segment and by offering customers more choices, we’re bringing more truck buyers to Chevrolet at the expense of some of our competitors,” said Brian Sweeney, U.S. vice president, Chevrolet. “We intend to continue this momentum with new models such as the Rally Edition – released in August – and the High County HD, which shipped to dealers last month.”
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The strong monthly sales numbers represent a 54% increase over the same period in 2013. Light duty Silverado sales rose 71% and had the strongest month in a decade. The Silverado's new double cab is also proving to be popular, with sales of the shorter two door model up 130% over last year. The brand also noted it had sold approximately 2,000 of the special 2014 Rally Edition pickups. “Our Chevrolet dealers took advantage of pent-up demand in the full-size truck segment and by offering customers more choices, we’re bringing more truck buyers to Chevrolet at the expense of some of our competitors,” said Brian Sweeney, U.S. vice president, Chevrolet. “We intend to continue this momentum with new models such as the Rally Edition – released in August – and the High County HD, which shipped to dealers last month.” -
Between the Chevrolet and GMC brands, the company captured 80% of the large SUV market. The companies share of the large pickup market increased by 5% to just under 40%. Average transaction prices (ATPs), the average amount that the company sold a vehicle for during September, was $34,600. This is a $1,200 increase from August and a $2,500 increase from last September. Other strong selling models include the Chevrolet Traverse, GMC Acadia, and Buick Enclave; which are jointly up 31%. View attachment: GM-Deliveries-September-2014.pdf September Sales Highlights (vs. 2013 except as noted- Provided by GM) Chevrolet deliveries increased 20 percent, with Silverado up 54 percent, Suburban up 50 percent, Traverse up 45 percent, Cruze up 45 percent, Sonic up 14 percent and Equinox up 12 percent. Corvette deliveries nearly tripled. GMC deliveries were up 28 percent, including a 25 percent increase for Sierra and a 16 percent increase for Terrain. Yukon sales nearly doubled and Yukon XL was up 64 percent. Sales of the new Cadillac Escalade more than doubled, helping the brand deliver results equal to a year ago. Buick deliveries increased 12 percent, with Enclave up 36 percent, Encore up 20 percent, Verano up 6 percent and Regal up 5 percent. The Encore has been the industry’s best-selling small SUV for six months in a row. The first deliveries of the 2015 Chevrolet Colorado and GMC Canyon occurred in September and availability will grow throughout the fall. GM has announced plans to add a third shift at its Wentzville, Mo., assembly plant in early 2015 to meet expected demand for both mid-size pickups and full-size vans. Incentive spending as a percentage of ATPs was 11.1 percent, up 0.2 percentage points from August but the lowest of all domestic automakers by a significant margin, according to PIN. GM’s calendar-year-to-date spending as a percentage of ATPs is 10.7 percent, down 0.3 points, while industry spending is 10.0 percent, up 0.4 points. “GM saw strength almost across the board in September, and outpaced the industry with the newest trucks and SUVs at exactly the right time,” said Kurt McNeil, U.S. vice president of Sales Operations. “We will have improved availability of heavy-duty pickups and large SUVs in the months ahead, and the Chevrolet Colorado and GMC Canyon are arriving in showrooms as we speak. This sets us up to finish the year on a very strong note.” -
August 2014 Truck Sales Highlights Chevrolet Tahoe/Suburban & GMC Yukon & Yukon XL sales up 38% Chevy Silverado up 13% GMC Sierra sales up 10% Cadillac Escalade deliveries up 64% Chevrolet Express van up 23% Buick Encore sales up 13% Chevrolet Traverse up 11% GMC Acadia up 5% The average transaction price for a new General Motors vehicle in the month of August was $33,750, up nearly $2,900 over August of 2013. -
By Zane Merva Executive Editor, GM-Trucks.com 6/3/2014 General Motors reported United States May 2014 sales figures this morning. The company's dealer network delivered 284,694 vehicles last month, up 13% from May of 2013. It was the company's best May sales numbers in seven years. Sales of the full-size Silverado and Sierra also saw a bounce, with the Silverado gaining 8-percent and the Sierra gaining a healthy 14-percent over last May's figures. Sales of GM's all new 2015 full-size SUVs doubled. 2014 May Sales Highlights vs May 2013 (some notes taken from GM Press Release) Chevrolet Silverado and GMC Sierra sales were up for the third month in a row, with May deliveries up 8 percent and 14 percent, respectively. Retail sales of Chevrolet and GMC large SUVs doubled, while retail sales of the Chevrolet Equinox and GMC Terrain were up 16 percent and 13 percent, respectively. Chevrolet sales up 14% Buick up 11% w/ best May since 2005 The seasonally adjusted annual selling rate (SAAR) for light vehicles was an estimated 16.5 million units – the third consecutive month above 16 million. Cruze was up 41 percent. Chevrolet Corvette deliveries were up 268 percent, Spark sales doubled, Camaro was up 30 percent and Impala was up 23 percent. Malibu retail sales were up 12 percent. At Cadillac, sales of the CTS sedan were up 39 percent and Escalade deliveries were up 30 percent. SRX sales were up 27 percent, for the vehicle line’s best May ever. Buick Encore deliveries more than doubled and Regal sales were up 49 percent. GM’s average transaction prices (ATPs), including full-size pickup ATPs, were in line with April. Calendar year to date, GM’s ATPs are up about $2,700. Incentive spending as a percentage of average transaction price was 10.4 percent, down 0.5 points from a year ago, according to J.D. Power PIN estimates. The industry average for May was 9.9 percent. Commercial fleet sales were up 21 percent for the seventh consecutive monthly increase and the best month since September 2008. Within commercial fleet, full-size van sales were up 46 percent and full-size pickups were up 35 percent. Small business deliveries, which are included in retail sales, were up 10 percent. Attached Images: Click here to view the article
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2014 May Sales Highlights vs May 2013 (some notes taken from GM Press Release) Chevrolet Silverado and GMC Sierra sales were up for the third month in a row, with May deliveries up 8 percent and 14 percent, respectively. Retail sales of Chevrolet and GMC large SUVs doubled, while retail sales of the Chevrolet Equinox and GMC Terrain were up 16 percent and 13 percent, respectively. Chevrolet sales up 14% Buick up 11% w/ best May since 2005 The seasonally adjusted annual selling rate (SAAR) for light vehicles was an estimated 16.5 million units – the third consecutive month above 16 million. Cruze was up 41 percent. Chevrolet Corvette deliveries were up 268 percent, Spark sales doubled, Camaro was up 30 percent and Impala was up 23 percent. Malibu retail sales were up 12 percent. At Cadillac, sales of the CTS sedan were up 39 percent and Escalade deliveries were up 30 percent. SRX sales were up 27 percent, for the vehicle line’s best May ever. Buick Encore deliveries more than doubled and Regal sales were up 49 percent. GM’s average transaction prices (ATPs), including full-size pickup ATPs, were in line with April. Calendar year to date, GM’s ATPs are up about $2,700. Incentive spending as a percentage of average transaction price was 10.4 percent, down 0.5 points from a year ago, according to J.D. Power PIN estimates. The industry average for May was 9.9 percent. Commercial fleet sales were up 21 percent for the seventh consecutive monthly increase and the best month since September 2008. Within commercial fleet, full-size van sales were up 46 percent and full-size pickups were up 35 percent. Small business deliveries, which are included in retail sales, were up 10 percent. -
Official Press Release View attachment: 2015-Chevrolet-TahoeAndSuburban-FrontView-LakeTahoe-010.jpg
