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A customer conquest is when a customer comes to GM from another brand. When Costco's customers completed their order, they were asked what brand they were coming to GM from. More than half of the customers that bought a new GM vehicle came from another brand. A third came over from Ford. 14% were coming to GM from Toyota. We will give our members a heads-up when the seasonal Costco program starts again this fall. In the meantime, remember that the Costco Auto Program provides a discount members who want to maintain their current vehicles by offering 15 percent off parts, service and accessories at participating service centers. Click here to learn more. Related Story: Polaris and Costco team up for powersports savings
