Chevy says these are the things its designers had in mind when they configured the new Silverado Custom. Chevy started with the double-cab Silverado LS. Then Chevy added the following to features to that base truck:
20-inch aluminum wheels - chrome bumpers - body-colored top cap above the front bumper - chrome mirror caps and door handles.
The Custom has a lot of other standard features starting with full doors and Chevy MyLink with 4G LTE WiFi.
Sandor Piszar, marketing director for Chevy Trucks explained that although the high-end of the Chevy truck line is selling very well, “... there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price."
Chevy plans to price the new Silverado Custom 2WD with the 5.3-liter V8 at about $34,000. A 4WD version will start at about $38,000. Expect trucks to begin arriving at dealers in early spring.