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Why the Chevy Colorado Is Not In This Holiday Picture


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    12/6/2015
    Last year in advance of the holiday sales season I did an analysis of the sales volume over the two prior years. Indeed, vehicle holiday sales promotions do result in a big sales bump for most brands. Lexus is one of the top brands for sales-related gains during the holidays, but Chevy is no slouch. Last year, Chevy's December was 20% greater than its November sales.

Chevy's 2015 December sales push is on and the deals are ridiculous. Like $10K off a Silverado before you even begin to negotiate (at least according to this Chevy Advertisement). However, not all of Chevy's great products are being highlighted this year. The Colorado didn't make it to the holiday photo-shoot. The reason why would seem simple. Chevy can't build enough Colorados to meet existing demand. Why discount?

Have you ever bought a new vehicle during the holidays as a gift or are you thinking of doing it this year?


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