Back in 2014, Toyota new the new GM twins were coming. Toyota has huge respect for GM trucks, and American trucks in general. It knows that GM truck fans are loyal, that GM truck valuations are now close to that of its own trucks (which are still the best for resale overall) and that GM's quality is now on-par with the Toyota trucks. Despite all this respect (and maybe a little healthy fear) Toyota doubled down. It added workers and a third shift to its Tacoma facilities so that if it its truck had buyers the trucks would be on lots.
Are we trying to "diss" GM here? Heck no! GM too was bold. When GM started to create the new Colorado and Canyon many truck followers said that it was dumb. Who wants a truck that cost almost the same as a 1500, but is smaller? With gas prices low, more naysayers chimed in pointing out that the fuel economy of a 1500 is not that different than a V6 Colorado or Canyon, so why will buyers downsize.
This is a great time for all truck makers. With a few notable exceptions (Nissan missed the boat, Honda chose exactly the wrong years not to have any trucks for sale), automakers that focus on trucks are kicking and taking right now.
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