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Which Way Would You Prefer Cadillac Style? Hard or Soft?


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    10/5/2015
    Cadillac's future is again in spotlight. This time it is GM development Chief Mark Reuss and Cadillac's new President (and former Infiniti President) Johan De Nysschen debating Cadillac's style. Mark Reuss is a second-generation GM employee who started in engineering and rose through the ranks. He was the number two person after Mary Barra for the top job at GM when she was chosen, making him the luckiest guy in the automotive world given the fun she's had. Reuss is also the kind of guy that shows up unannounced at media track days with a helmet in jeans and sneakers to ask the "car nuts" what they think of the new Corvette or Cadillac CTS-V (as this writer has witnessed first-hand). He wants the Caddy style to remain the way it is. Uniquely American, edgy and hard.

    https://www.gm-trucks.com/forums/uploads/monthly_10_2015/ccs-137145-0-06567500-1444067753.jpg

ccs-137145-0-06567500-1444067753_thumb.jpg
Mr. de Nysschen was quoted by Automotive News this week as saying he would prefer Cadillac become more "sophisticated" and somewhat softer edged. What say you?

Image Notes: Top of Page - de Nysschen. Middle - Reuss,


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