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Toyota Gives Up On Scion - Thoughts?


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    2/3/2016
    On lieu of any big GM truck news today, I thought I would write an unconventional eulogy for Scion from the "first person perspective." Toyota pulled the plug on Scion very secretly last night. Although I wrote a story predicting this at an outlet I covered news about Scion for (that ruffled some feathers), even Toyota's PR network didn't know until they woke up this morning that the company was giving up on Scion as an individual brand. Even pretty mundane stuff is usually shared with the PR network in advance, and we writers often get "embargoed" stories shortly ahead of the news release so stories can be prepared for morning publication. Not this time.

Unlike GM's Pontiac, Oldsmobile and Saturn divisions, Scion never had a strong following of owners that loved the brand. Sure, there are enthusiasts that love the FR-S sports coupe and two 20-sometings with slammed tC hatchbacks that are bummed today, but most of the Scion line consisted of goofy micro cars nobody wanted or bought. The Corolla always outsold the whole of Scion. For those that have never seen one, Scion dealerships were small areas inside of Toyota dealerships. Not all Toyota dealers had Scion, just some. Don't shed any tears for the dealers. They wanted this to end too.

The Scion FR-S has its share of supporters, most of them auto writers who don't have to actually own one to enjoy it. I always thought it was too low on torque, and because I could not find any enthusiasm for the brand, I asked one of my publishers to pass coverage of Scion along to another writer who could provide that energy.

The great news is that if you love the Scion you own, or if you look forward to an FR-S, Toyota will now serve you directly. Let's face it, they did all along.


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