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Nissan tips hat to Chevy, Ford, Dodge in new 90-second spot


Zane
  • Zane Merva
    Executive Editor & Founder, GM-Trucks.com
    1/12/16

    Nissan is going full force promoting the all new Titan pickup. Yesterday the company released a 90-second video spot on YouTube that lets the world know it respects the pickup brands that have come before. In a weird way, it's almost as if Nissan is acknowledging the previous generation Titan was a sub-par effort and is pretending it never existed.

https://www.youtube.com/watch?v=k8tKtYXztzY

The video hits on a lot of emotional levels. It's a virtual tip of the hat to the the Big Three (most of whom have been producing pickup trucks since before Nissan was ever founded). It also is a sly way for Nissan to read a hand out to current Silverado, Sierra, F-150 and Ram owners. "It's ok, we're just like you!"

What do you think of this video? How will it resonate with current Chevy, Ford, and Ram owners?


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