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Hyundai kicks GM to sidelines of NFL sponsorship


Zane
  • Zane Merva
    Executive Editor, GM-Trucks.com
    6/29/2015

    The rumors were true. Today the NFL announced that General Motors, official vehicle sponsor of the NFL since 2001, was getting pushed out of bounds by another team.

Whose vehicles will you see during commercial breaks and on the sidelines starting next year? Hyundai. The South Korean brand just inked a four-year deal starting this September.

“We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story,” said Dave Zuchowski, president and CEO, Hyundai Motor America. “We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup. The NFL and Hyundai also share a commitment to helping the communities where we do business, another important aspect of our sponsorship.”

Meanwhile...

"GMC has decided not to renew its National Football League sponsorship," GM said in a statement. "We value our relationship with the NFL and its fans, but have decided to focus our sponsorship resources in other areas in the future."


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