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Guess where Chevy sells the most Colorados


Gorehamj
  • John Goreham

    Contributing Writer, GM-Trucks.com

    2/11/2015

    If you guessed Los Angeles California, you should immediately send your resume to GM. Yes, in a press release this past week GM revealed that L.A. is its biggest market for the new Mid-size truck. GM acted as if this was all part of the plan.

Do you think it was? If so, why isn't the Colorado called the "Los Angeles?" GM's Tony Johnson, marketing manager for the Colorado, was quoted as saying in part, “L.A. was a big target for the Colorado, where people can use the utility of a pickup, but don’t necessarily have the space for a full-sized truck."

It is easy to agree with Mr. Johnson's logic, but as a close watcher of this important new truck it is sort of hard not to notice that not a single GM media image of the Colorado is staged in a city-scape environment. What say you?


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