KBB's retained value percentages are based on MSRP. Toyota has a reputation for selling vey close to MSRP. GM's brands almost always discount. If you are a veteran or if you qualify for another of GM's promotional discounts your buy price can be well below MSRP. This is strictly conjecture, but in real-world used truck sales, the Colorado and Canyon may already be overtaking the venerable Tacoma.
The GMC Sierra is also danger-close to matching the Toyota Tundra now. Although the spread is actually wider, we all know the Sierra doesn't sell near MSRP.
General Motors now has four of the top 10 vehicles in America for resale. In terms of vehicles sold, GM dominates. Yet, KBB named Subaru the best brand for resale among mainstream brands. Go figure.
View KBB's full report here.
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