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GM to sell rebadged Isuzu medium duty trucks


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    6/15/2015
    Let's start off with a clarification - Medium duty trucks are not pickup trucks like the Silverado and Sierra. They are the larger trucks used for delivery and other work purposes like the ones in the photo (from Isuzu's commercial truck page) and larger.

General Motors left the medium duty truck business following the 2008-2009 period that ended in a bankruptcy restructuring. According to the Wall Street Journal, GM is planning to procure and market Isuzu-built trucks for the US medium duty truck market. The plan is to brand these trucks "Chevrolet."

General Motors was once very strong in this truck business. The industry has grown while GM was away, and this seems just one more example of General Motors moving back to the market position it was in leading up to the troubling times in the mid to late 2000s.


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