Between the Chevrolet and GMC brands, the company captured 80% of the large SUV market. The companies share of the large pickup market increased by 5% to just under 40%.
Average transaction prices (ATPs), the average amount that the company sold a vehicle for during September, was $34,600. This is a $1,200 increase from August and a $2,500 increase from last September.
Other strong selling models include the Chevrolet Traverse, GMC Acadia, and Buick Enclave; which are jointly up 31%.
View attachment: GM-Deliveries-September-2014.pdf
September Sales Highlights (vs. 2013 except as noted- Provided by GM)
- Chevrolet deliveries increased 20 percent, with Silverado up 54 percent, Suburban up 50 percent, Traverse up 45 percent, Cruze up 45 percent, Sonic up 14 percent and Equinox up 12 percent. Corvette deliveries nearly tripled.
- GMC deliveries were up 28 percent, including a 25 percent increase for Sierra and a 16 percent increase for Terrain. Yukon sales nearly doubled and Yukon XL was up 64 percent.
- Sales of the new Cadillac Escalade more than doubled, helping the brand deliver results equal to a year ago.
- Buick deliveries increased 12 percent, with Enclave up 36 percent, Encore up 20 percent, Verano up 6 percent and Regal up 5 percent. The Encore has been the industry’s best-selling small SUV for six months in a row.
- The first deliveries of the 2015 Chevrolet Colorado and GMC Canyon occurred in September and availability will grow throughout the fall. GM has announced plans to add a third shift at its Wentzville, Mo., assembly plant in early 2015 to meet expected demand for both mid-size pickups and full-size vans.
- Incentive spending as a percentage of ATPs was 11.1 percent, up 0.2 percentage points from August but the lowest of all domestic automakers by a significant margin, according to PIN. GM’s calendar-year-to-date spending as a percentage of ATPs is 10.7 percent, down 0.3 points, while industry spending is 10.0 percent, up 0.4 points.
“GM saw strength almost across the board in September, and outpaced the industry with the newest trucks and SUVs at exactly the right time,” said Kurt McNeil, U.S. vice president of Sales Operations. “We will have improved availability of heavy-duty pickups and large SUVs in the months ahead, and the Chevrolet Colorado and GMC Canyon are arriving in showrooms as we speak. This sets us up to finish the year on a very strong note.”
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