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Costco GM Sales Event Has Interesting Twist


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    2/1/2016
    Back in October GM-Trucks.com alerted our readers to a special GM sales event from Costco. The big-box store provides deep discounts to customers that order their GM truck or car from them. Our contact at Costco let us know today that the sales promotion was a big success. 58,000 new GM owners took part in the program and received a great deal on a Chevrolet, Buick, GMC or Cadillac. The program connected 34% more buyers with GM vehicles this year compared to last. However, it was the cool customer conquest chart Costco provided we found most interesting.

    https://www.gm-trucks.com/forums/uploads/monthly_02_2016/ccs-137145-0-48262000-1454428534.png

ccs-137145-0-48262000-1454428534.png
A customer conquest is when a customer comes to GM from another brand. When Costco's customers completed their order, they were asked what brand they were coming to GM from. More than half of the customers that bought a new GM vehicle came from another brand. A third came over from Ford. 14% were coming to GM from Toyota.

We will give our members a heads-up when the seasonal Costco program starts again this fall. In the meantime, remember that the Costco Auto Program provides a discount members who want to maintain their current vehicles by offering 15 percent off parts, service and accessories at participating service centers. Click here to learn more.

Related Story: Polaris and Costco team up for powersports savings


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