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Chevy's New Silverado Promotion - Cowboys (and Girls)


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    10/6/2015
    Certain themes just work for advertisers. Put a handsome, athletic guy in a vehicle and have him say a few words and watch the sales roll in. Buick used Peyton Manning to push the Verano. Lincoln uses Matthew McConaughey to push crossovers. The problem some might have is the believability of these multi-million dollar stars driving those vehicles in real life. Chevy won't have that problem with this new "Chevy Rodeo" advertising. The plan is to use real-life rodeo stars to promote the Chevy Silverado HD.

    https://www.gm-trucks.com/forums/uploads/monthly_10_2015/ccs-137145-0-16559000-1444140608.jpg

ccs-137145-0-16559000-1444140608_thumb.jpg
A rodeo star is not going to roll up to the event parking lot in a Prius. Anything but a truck is going to cast doubts. So Chevy's new advertisement makes sense. What do you think? Will seeing rough and tumble cowboys and cowgirls in and around the Silverado HD help sales (which are through the roof anyway)?


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