John Goreham Contributing Writer, GM-Trucks.com 9/11/2015 Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
John Goreham Contributing Writer, GM-Trucks.com 9/9/2015 A newly filed lawsuit in Wisconsin says that GM knew it had a problem with cracking dashboards. ABC News has reported that the suit alleges GM tried to find a cause other than its manufacturing and materials to blame the problem on. GM is also not covering the repairs of trucks out of warranty since this is not a safety hazard. However, there are reports that GM dealerships are offering to pay half of the cost of repairs. We do not have that from GM directly.
GM Trucks top this year's J.D. Power Benchmark Dependability study for 2015. The GMC Sierra LD and Chevrolet Silverado LD finished one and two in the Large Light Duty Pickup segment. The Chevrolet Silverado HD and GMC Sierra HD took first and second in the Large Heavy Duty Pickup segment. In the large SUV segment the Chevrolet Tahoe and Suburban, and the GMC Yukon all finished in the top three spots.
John Goreham Contributing Writer, GM-Trucks.com 1/11/2016 The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
John Goreham Contributing Writer, GM-Trucks.com 9/11/2015 Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
John Goreham Contributing Writer, GM-Trucks.com 9/9/2015 A newly filed lawsuit in Wisconsin says that GM knew it had a problem with cracking dashboards. ABC News has reported that the suit alleges GM tried to find a cause other than its manufacturing and materials to blame the problem on. GM is also not covering the repairs of trucks out of warranty since this is not a safety hazard. However, there are reports that GM dealerships are offering to pay half of the cost of repairs. We do not have that from GM directly.
GM Trucks top this year's J.D. Power Benchmark Dependability study for 2015. The GMC Sierra LD and Chevrolet Silverado LD finished one and two in the Large Light Duty Pickup segment. The Chevrolet Silverado HD and GMC Sierra HD took first and second in the Large Heavy Duty Pickup segment. In the large SUV segment the Chevrolet Tahoe and Suburban, and the GMC Yukon all finished in the top three spots.
John Goreham Contributing Writer, GM-Trucks.com 1/11/2016 The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
John Goreham Contributing Writer, GM-Trucks.com 9/11/2015 Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
John Goreham Contributing Writer, GM-Trucks.com 9/9/2015 A newly filed lawsuit in Wisconsin says that GM knew it had a problem with cracking dashboards. ABC News has reported that the suit alleges GM tried to find a cause other than its manufacturing and materials to blame the problem on. GM is also not covering the repairs of trucks out of warranty since this is not a safety hazard. However, there are reports that GM dealerships are offering to pay half of the cost of repairs. We do not have that from GM directly.
GM Trucks top this year's J.D. Power Benchmark Dependability study for 2015. The GMC Sierra LD and Chevrolet Silverado LD finished one and two in the Large Light Duty Pickup segment. The Chevrolet Silverado HD and GMC Sierra HD took first and second in the Large Heavy Duty Pickup segment. In the large SUV segment the Chevrolet Tahoe and Suburban, and the GMC Yukon all finished in the top three spots.
John Goreham Contributing Writer, GM-Trucks.com 1/11/2016 The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
John Goreham Contributing Writer, GM-Trucks.com 2/15/2016 Ram Trucks and Cabela's have team up in a new partnership that has made Ram Trucks the official truck of Cabela’s. The two companies will work together on special events, give-aways and other types of co-marketing projects. Commenting on the new pairing, Bob Hegbloom, Head of Ram Trucks – FCA North America, said, “More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies. Ram truck owners tell us they’re passionate about hunting and the outdoors, and our Ram team is no less enthusiastic. As the official truck of Cabela’s, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela’s customer base.” Look for information on the new partnership at Cabela's stores or website in the coming days.
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