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Cabela's and Ram Trucks Team Up


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    2/15/2016
    Ram Trucks and Cabela's have team up in a new partnership that has made Ram Trucks the official truck of Cabela’s. The two companies will work together on special events, give-aways and other types of co-marketing projects. Commenting on the new pairing, Bob Hegbloom, Head of Ram Trucks – FCA North America, said, “More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies. Ram truck owners tell us they’re passionate about hunting and the outdoors, and our Ram team is no less enthusiastic. As the official truck of Cabela’s, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela’s customer base.” Look for information on the new partnership at Cabela's stores or website in the coming days.

    https://www.gm-trucks.com/forums/uploads/monthly_02_2016/ccs-137145-0-81836200-1455553979.png

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Toyota and its Tundra have a similar arrangement with Bass Pro Shops.


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