Continuous innovation is key, and Buick is demonstrating this with a sneak peek of its all-new 2025 Enclave.

Following a standout 2023, Buick is moving into 2024 with high expectations, and the Enclave is at the forefront of this journey. Inspired by the Wildcat EV1 concept, the upcoming Enclave is an integral part of what Buick envisions as one of the freshest portfolios in the industry.

Duncan Aldred, Buick and GMC’s global vice president, emphasized the brand’s growth, noting, “As the fastest-growing mainstream brand in the U.S. last year, 2024 promises more big things for Buick, with the launch of the next-generation Enclave.” This model is not just another addition to Buick’s lineup; it represents the brand’s commitment to blending design, technology, and premium quality.

In 2023, the brand experienced a 61% increase in sales, with significant gains across its range. Leading this surge was the Encore GX with a 92% increase, the Envision with a 71% increase, and the Enclave with a 29% increase. These figures reflect a growing consumer interest in Buick’s offerings.

The Envista, launched in 2023, has played a crucial role in attracting a younger demographic to the brand. It has the distinction of having the highest percentage of customers aged 18-35 among GM brands. An impressive 70% of Envista buyers are new to Buick, indicating a shift in the brand’s appeal. Additionally, the Avenir trim line achieved a milestone, constituting over 26% of Buick’s retail sales.

As for the 2025 Enclave, it is positioned to capitalize on this momentum. Buick’s focus on refining and enhancing its models is evident in the anticipation surrounding the Enclave’s release. Further details on the SUV, including features and pricing, are expected later in the year, and they will be crucial in understanding how Buick plans to maintain its growth trajectory.