Our first look at the new Buick Electra Crossover Electric Vehicle is here. Our spy photographer recently captured a prototype Buick EV undergoing testing outside of GM’s Milford Proving Grounds. Here’s what we can learn and what you should know.
Buick Electra Crossover Spotted
Our Spy Photographer Reports
The first prototype for Buick’s Electra EV SUV has been caught testing on public roads in Michigan, revealing unique styling cues from Buick’s new design language.
Reports have surfaced about Buick trademarking a wave of names for its coming electric lineup, securing a series of monikers from Electra EV1, through Electra EV9. It seems likely that this new crossover will adopt one of those names when it reaches the market—likely in early 2024 as a 2025 model year offering.
This prototype operated with the unmistakable quiet whir of an EV when it sped away from our cameras, cementing it as GM’s latest Ultium-based electrified offering. The styling adopts some elements from Buick’s Electra X SUV concept—most notably its headlights and its raked windshield—but this prototype has a more traditional SUV silhouette without the compromises of the concept’s fastback shape. Though thoroughly camouflaged, the front-fascia shows signs of Buick’s new corporate face, with the primary headlights flanking the grille, topped by stylish LED signatures at the upper corners.
The camo flaps covering the door handles are flipped up in some of our shots, revealing what appear to be flush, pop-out door handles for some upscale flair. The prototype is riding on 245/50R20 Michelin e-Primacy tires
The tail-lights showcase thin, vibrant LED illumination, with a slim, horizontal treatment across the rear. The high-mounted third brake light is made up of three vertical lights that mimic Buick’s new Tri-Shield logo—a thoughtful design flourish aimed to carry through cohesiveness throughout the design. Buick seems intent on getting noticed with its new brand identity, which scheduled to be all-electric by 2030. The prototype caught here is the first step in making that transition