GM Has chosen Spike Lee as its spokesperson for the new 2021 Cadillac Escalade SUV.

On Tuesday, February 4th, the all-new 2021 Cadillac Escalade will drop. Helping to launch the new luxury SUV will be the Oscar-winning filmmaker, Spike Lee. The innovative creator of such films as “Jungle Fever,” “She’s Gotta Have It,” “He Got Game,” and “Malcolm X,” has also produced a short film about the new Escalade.

“As one of the greatest storytellers and most creative filmmakers of his time, Spike Lee’s unique perspective is the perfect conduit for sharing the passion and spirit of the 2021 Escalade,” said Steve Carlisle, Cadillac president. “It is an icon reimagined.”

Titled Anthem, the short film was created using  Lee’s signature Double-Dolly technique, which heightens the sense of motion to draw viewers closer to the character. “I’m honored to be part of the next generation of the Escalade, which embodies style, luxury and prestige conveyed without pretension,” said Lee.

Watch for more new-generation Cadillac Escalade updates in the coming weeks.