Ford Motor Company just announced another new variant of the F-150 full-size pickup truck. The Rattler is a more affordable, accessible off-road truck with several upgrades and what promises to be a (mostly) reasonable price.

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The F-150 Rattler package is built off the XL series, with FX4 content featuring skid plates to help ensure Built Ford Tough protection for a confident off-road experience, electronic rear-locking differential for enhanced traction, hill descent control for precision throttle and braking on steep descents, and specially tuned off-road shock absorbers for increased stability over tough terrain. In addition, F-150 Rattler features rugged all-terrain tires for versatility and capability.

The Ford F-150 Rattler builds on the $30,000 XL trim with upgrades from the FX4 package. Features include skid plates, an electronic locking rear differential, hill descent control, all-terrain tires, and off-road shock absorbers. The truck rides on 18-inch wheels and comes with unique badging around the exterior. Inside, the truck gets black cloth upholstery with bronze accents to differentiate it from the standard XL.

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The Ford F-150 Rattler package is built off the XL series, with FX4 content featuring skid plates to help ensure Built Ford Tough protection for a confident off-road experience, electronic rear-locking differential for enhanced traction, hill descent control for precision throttle and braking on steep descents, and specially tuned off-road shock absorbers for increased stability over tough terrain. In addition, F-150 Rattler features rugged all-terrain tires for versatility and capability.

Ford’s move to build a more affordable off-road-ready truck is a smart business decision and is a good move for buyers. New trucks, especially those with upgraded capabilities, are in high demand, but prices are growing. A new F-150 Raptor starts at almost $70,000 and the Ram TRX starts at almost $77,000. Neither of those prices are accessible to a large portion of the car buying public, and that’s assuming the buyer can even find one for MSRP. Supply chain-related vehicle shortages have made it tough for automakers to get inventory onto dealers’ lots, so markups are common.